Her experience as a second grade teacher and elementary school administrator gave her the insight to design a total program that truly met the needs of her customers. Many of her ideas flew in the the face of conventional wisdom. "Up Front Pricing" is just one idea that was completely different than the "Piece Meal Pricing" advocated by trade magazine, seminars, and others. 25 years later this concept is still unique but welcomed by all of her customers.

The company's growth and expanded product line has been "Customer Driven." J.P.'s fundwear is no longer just a T-shirt company, although the product line continues its tradition of growth and dedication to being a market leader. J.P.'s Fundwear has transformed itself into a School Services entity, but does not limit itself to serving only schools.

From inception through today and into the future, fundamental principals provide the foundation for our success:

1. Treat every customer, large or small, as our most important customer.

2. Only promise what we can do. Do whatever we promise.

3. Do whatever it takes to insure complete customer satisfaction.

In a time of severe competition, customer skepticism, and frequent dissatisfaction, J.P.'s Fundwear stands out from the crowd by simply doing what is right, always!

Up Front Pricing

(Illustration of custom design T-shirt)

Piece Meal Pricing

(Illustration of custom design T-shirt, Industry standard Pricing)

Customer Driven

Growth:
Friends tell friends about us. Our advertisement budget is dedicated to producing business cards. "You have to know someone to find out about us" has been the slogan that led to loyal customers across the United States.

This web site is considered a communication vehicle that resulted from customers moving to other locations. Requests for a web presence came from those who had misplaced their contact information. This site was developed internally by just one of our many talented employees.

Expanded Product Line:

Each additional product results from a customer request to solve a problem for them. Their frustration is another opportunity to serve.

We identify their problem, ask what would be their ideal, research the product/service and then determine if we can meet or exceed their expectations. We then determine if it is a common need among our customers.

Our next step involves "baby steps." We introduce the program on a limited basis to iron out any unforeseen challenges. Drawing on experience and feedback from those customers the program is refined and offered to a larger number of customers.

The School Gear program is a good example. We accepted only 7 schools the first year. Several customers were put on a "wait until next year" list. 20 schools were accepted the second year with a waiting list of about that many. We are accepting 50 this year with the slots filling up fast. Measured growth insures being able to meet customer expectations.

School Services

Although J.P.'s Fundwear expanded beyond T-shirts a few short years after inception, many customers were not fully aware of the expanded offerings. "I didn't know you did that" became an all too frequent expression. The need for a change in the company definition became apparent. The challenge was on to find a more descriptive term.

Our customers are certainly not limited to schools but are generally non profit organizations and individuals who were first exposed to us through their schools or youth organizations.